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Our Managing Digital Marketing research report shows that, incredibly, given the importance of digital marketing, nearly 50% of businesses still don’t have a clear digital strategy.
Lack of clarity in online marketing means that you probably don’t have clear goals for digital marketing or the right KPIs to measure how well it’s working for your business.
Worse still, you may be investing in the wrong tactics, so your competitors will get further ahead.
Smart Insights is here to help you. Our expertise is in helping businesses develop effective digital strategies which help them compete better.
Our strategy course is structured using our tried-and-tested RACE Planning system to help you rapidly create an actionable plan to grow your business :
Plan : Create a plan using our workbook while you complete the course
Reach : Build awareness, demand and attracted targeted visitors to your site
Act : Define customer journeys for your personas and maximise leads
Convert : Persuade prospects to convert through online and offline channels
Engage : Develop long-term customer value using email and social media marketing